THANK YOU FOR SMOKING – SPINNING THEIR YARNS
Thank You For Smoking novelist Christopher Buckley and the film’s director
Jason Reitman tell their (funny) stories about how the novel and then the film
came into being (Mel Gibson calling from his plane) – or have they put a
hilarious spin on it all?
Thank You For Smoking (the book, that is) was born one night in 1992 some time
between 7pm and 8pm. I can pinpoint it this precisely because that’s when the
(as it was then called) “MacNeil-Lehrer News Hour” aired. On this particular
night, a young lady from the (now defunct) Tobacco Institute was a guest. It
fell to her to contradict the other guest, a Ph.D working for a prestigious
research institute. The institute had just come up with yet another piece of
evidence that smoking was – hel-lo – bad for you.
The lady from the Tobacco Institute was having none of it. She parried and
thrusted, challenged every calm statement the Ph. D made. I was mesmerized.
Finally she said, as if intellectually annoyed at having to state the obvious,
“All I’m saying is – where is the data? Show us the data.” It was love at first
sight. I thought, What an interesting job that must be. Get up mornings, brush
your teeth, have breakfast, kiss the kids and go off and sell – death. Thus was
born Nick Naylor of the Academy of Tobacco Studies.
"We live in a world of spin on a spinning planet."
What she was doing, of course, was what we now recognize as “spinning.” The
dictionary defines it: “Verb and noun. To convey information or cast another
person's remarks or actions in a biased or slanted way so as to favorably
influence public opinion; information provided in such a fashion.” A more
concise definition might be: “Verb and noun. B------t.” Either way, it is all
around us now. We live in a world of spin on a spinning planet.
The other night on TV came the news that producers of junk food spend $10
billion a year advertising their products at – it’s a great country – kids
between the ages of 2 and five. As if on cue, on came a spokesman from the –
let’s call it – Association of Foods With Absolutely Zero Nutritional Value. He
said, “Actually, we’re proud of the fact that we are reducing our advertising
budget for this market sector by as much as 6 percent.” Well, that’s a relief.
The week before, the big story was that the Pentagon is planting favorable news
articles in the Iraqi press. (I myself am all in favor of anything that will get
us the heck out of there, and if Iraqi editors need to be bribed to print a bit
of cheery news, I say it’s money well spent.) At any rate, this development was
revealed by the Los Angeles Times, which wittily quoted an Iraqi newspaper
editor saying that “if his cash-strapped paper had known that these stories were
from the U.S. government, he would have charged much, much more to publish
Jacob Weisberg of Slate magazine points out in a fine huffy piece on the subject
that President Bush’s so-called “town meetings” are packed with pre-screened
friendlies whose hardest-hitting questions are likely to be: “Mr. President, do
you wear briefs or boxers?” It’s rather sad that it’s come to this. The current
administration has also been caught paying commentators to promote their
policies. I don’t think they teach that at journalism school. But then the whole
global culture seems to be degraded and corrupt. A year ago, it was revealed
that a British novelist had accepted money from a maker of vodka to mention it
throughout her next book. Product placement -- in novels. Why didn’t I think of
Call me Ishmael. Whenever it is a damp, drizzly November in my soul, I like to
brew up a cup of hot, delicious Campbell’s clam chowder …“Spin” is now such a
commonplace word that it’s hard to remember when it first arrived on the scene.
Linda Wertheimer of National Public Radio asserts that it happened in 1984,
following the presidential debate between Ronald Reagan and his challenger,
Walter Mondale. Both candidates’ staff – as well as high-profile supporters
brought in as cheerleaders – rushed to the microphones outside the debating hall
to proclaim victory. Reagan’s performance had been, in the words of one of his
aides, “a disaster,” but his campaign manager, the legendary late Lee Atwater
said, “We're going to want to go out there and spin this afterward.” A
subsequent New York Times editorial coined the term “Spin Doctors.”
"a little more digging"
I did a little more digging – actually, now I’m spinning you…. All I did was
Google “spin origins of” and within about 1.3 seconds I was connected to a
delightful website called Word Spy. According to Word Spy, the very first
citation of the word “spin” occurred before the Reagan-Mondale debate, in an
article in The Washington Post in 1977. This was the citation:
"What Pertschuk is accused of is being too ardent a consumer advocate, of
'lobbying' members of the committee on behalf of things he thinks are good, of
putting his own philosophical 'spin' on options, of having excessive influence
on Magnuson; in short of acting like the '101st senator.'" [Spencer Rich, "An
Invisible Network of Hill Power," The Washington Post, March 20, 1977]
The name Pertschuk rang a distant bell. I re-Googled and … what do you know: he
was the righteous, hall-monitor-like head of the U.S Federal Trade Commission.
He was so insufferable he was ultimately forced to resign.
And what did he do then? He became the leader of the anti-smoking lobby.
Full circle spin. Enjoy the movie. Turn off your cell phones. And as Mr.
Pertschuk would say, “No smoking!”
By Writer/Director Jason Reitman
I tried coming up with an opening statement that reflects my feelings for the
production of Thank You For Smoking. Perhaps I was overwhelmed, but I couldn’t
come up with anything profound - certainly not after reading Buckley’s piece on
creating Nick Naylor. I mean, f***, how am I supposed to follow that? Instead, I
have decided to present you with five moments of making this film that I will
1. The moment I discovered the book.
I was standing in a friend’s living room. The book was a gift from a six foot
woman with a degree from Yale. I opened the book and read the first sentence -
“Nick Naylor had been called many things since becoming the chief spokesman for
the Academy of Tobacco Studies, but until now no one had actually compared him
It’s said that when a woman meets her future husband for the first time, she can
see their entire life together - Love, marriage, kids, the whole thing. That’s
the only way I can describe the first time I read that line. I saw Nick spraying
out words like a machine gun. I saw him hitting a home run in the middle of the
night. I saw him offering a light to the world while draped in the American
flag. It was love at first sight.
2. A call from way upon high.
After begging for the job and writing the first act on spec, Mel Gibson’s Icon
Productions hired me to take a crack at Thank You For Smoking. They paid me
scale. They could have paid me nothing. I turned in my draft and received no
notes. Not a thing. This may seem like a good thing, but what it really means is
they don’t know what to do with it.
One day, my cell phone rings. It’s Mel. Calling from his plane. He tells me how
much he enjoyed my draft. He then goes on for about twenty minutes on the
virtues of digital filmmaking. He tells me how excited he is to make my film. I
never speak to him again.
3. I meet my white knight.
I knew two things about David Sacks [producer of the film] before I met him. He
orchestrated the $1.5 billion sale of his company PayPal to eBay… and he loves
my screenplay. I went to meet him at his new place in the hills. He had bought
the house featured in the film Pulp Fiction, but had yet to buy furniture. Just
so we’re clear, after arriving in Los Angeles, he had gone shopping for a
screenplay before shopping for a bed.
We sat on folding chairs in front of an infinity pool that carried views from
Downtown to the Pacific. About halfway through the meeting, he started peeling
off the loose rubber from the soles of his shoes. I made some remark about him
using his newfound fortune to go down to Rodeo and buy a new pair. He looked
back at me and said, “Hey, what you see is what you get.”
4. Lunch with Sam.
Halfway through the casting process, I receive word that Sam Elliott is willing
to sit down and discuss the character of Lorne Lutch. I had written him a
letter, expressing my admiration for him and passion for him to play the part. I
basically wrote that I could never be happy with the film, knowing that another
actor was in his role.
I went to meet him in Malibu amidst the heavy rains of late 2004. His neighbor’s
roof had caved in the middle of the night and he had spent every hour since then
fixing it. He is the closest thing to the noble cowboy that I’ve ever met. He is
For close to three hours we debated whether or not his character should take the
money. I almost found myself in the role of Nick Naylor, trying to convince him
to do it. After a while, we settled on his character taking the payoff as
written. With one stipulation. Instead of the Lorne carrying a shotgun, as
described in the book, he preferred the character to have a rifle. Fine.
We get to the day of shooting and I have completely forgotten about the choice
of firearms. I’m eating breakfast, when I’m told that props would like to see me
per choosing the gun. I get to the prop truck and the property master is
standing above two shotguns and a rifle. Thank God. Sam happens to be there as
well. He picks up the rifle.
I asked, “Will this work for you?”
He responds, “Sure.”
I continued, “Do you need them to show you how it works?”
He gives me a look, then says “Of course not. It’s my gun.”
5. Guerilla Filmmaking in our nation’s capital.
Directing commercials has afforded me the chance to shoot around the world. I’ve
shot in the suburbs of London, in the back alleys of Capetown, and a defunct
mining village in rural Mexico with one telephone. However, nothing is quite
like shooting post 9/11 DC.
At one point during our location scout, I saw a building I liked as a possible
exterior for the Academy of Tobacco Studies. Against my location manager’s
wishes, I had the van make a sudden impromptu stop. We hopped out and started
taking photos. We were about to leave when six men in flak jackets surrounded
the van and began to question us. A man in a khaki overcoat took our location
manager aside and began violently scolding him.
The building was the Department of Energy. They’re like my uncle Barry. They
don’t like to be photographed with out being asked. That said, we ended up
shooting there. The D.O.E. did in fact become the Tobacco Academy with a clever
use of CG to re-do the sign out front. If you look closely at the scene of Nick
entering the building after returning from Winston-Salem, you’ll see a young
woman in a blue jacket walking through frame. You see, the man in the khaki
overcoat was the head of security for the D.O.E. And his daughter wants to be an
Published August 24, 2006
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Aaron Eckhart, Jason Reitman at New York premiere of Thank You For Smoking (Pic. courtesy Wireimage.com)